Questions Remain About ESPN Bet Promotions The guidelines also prohibit the company’s journalists from using their role in media to intentionally delay or manipulate stories that could impact the sports betting markets. Talent designated as Reporters and Insiders are prohibited from placing, soliciting, or facilitating any bet on the properties (e.g., NFL, college football, NBA) they regularly cover.' 'For example, production personnel or journalists working on-site or off-site at or on a sporting event must abstain from betting on that particular game or event. 'Do not place bets on games or events you are assigned to work or cover,' the guidelines state. This is meant to avoid any insider information that employees could use to wager with or sell to other bettors. While the guidelines go into a lot of detail, the general theme is that ESPN employees are not allowed to wager on leagues they cover or have partnerships with. Barstool landed Penn in trouble in several states thanks to their media presence, which likely prompted ESPN to set firm and public guidelines for their employees.

The announcement has been anticipated since the sports media giant partnered with Penn Entertainment to take over the Barstool sportsbook platform. Before the highly-anticipated launch, ESPN made public their guidelines for employees who wish to use the new sportsbook. ESPN Bet is set to go live in several states today.

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